Activation, Experiential Advertising, Print and Logo Design Concepting
THE BRIEF:
Chevron and the Open Goal Project partner together to bring an exciting social interactive STEM in soccer experience with several types
of STEM focused activities with the goal of bringing soccer training and STEM learning to local youth in Fresno.
WHAT YOU WILL SEE:
Visual assets made for the Chevron Soccer Academy. This includes logo design, signage, email design, photo-op experience, and UI tablet design. MY ROLE:
Designer; Print and Digital.
CREDITS:
Creative Director: Omari Miller, Senior Art Director: Kate Kysiak, Art Director: Devin Hilgenkamp, Copywriter: Daniel Prokup.
AGENCY: Momentum Worldwide
RESULTS:
On September 22 and 23, approximately 200 boys and girls ages 9–18 from Coalinga-Huron Unified, Firebaugh, Mendota and Fresno received firsthand soccer training from
professional coaches, including former Men’s and Women’s US National Team players Clarence Goodson and Lori Lindsey, and got an up-close look at what it takes to
play soccer at a high level. Players rotated through a series of soccer stations, each focusing on a different skillset. Stations included small-sided games, attacking the goal and
finishing, ball skills, agility and fitness, and the Chevron STEM Zone, designed to inspired science, technology, engineering and math (STEM) learning through the science of soccer.Activation Footage
Uploaded by Open Goal Project on 2019-02-27.
Printed Design Assets from activation in Fresno
Photography courtesy of the
Open Goal Project and Chevron.
Logo Design Concepts
Logo iterations that were created in the process of finding the final mark for the Chevron Soccer Academy. 
Final Logo Lock-Up
