Style Guide, E-Commerce, Icon Design, Brand Identity
With the emergence of ALDI’s Curbside and Delivery services during the peak of COVID-19, the goal of this style guide was to inform design and messaging for all ALDI E-Comm creative used for marketing purposes across channels.
WHAT YOU WILL SEE:
Brand guidelines, assets, and proof of concepts for ALDI’s Curbside and Delivery services.
MY ROLE:
Art Director/Designer.
CREDITS:
Design Lead: Jen Serafini, Copywriters: Jorie Williams/Annie Sanford, Account Supervisor: Ashley Newman
AGENCIES: Leo Burnett/Digitas
Additional Work
