Gamification / Promotion / Retail Activation / Packaging / Digital Experience‍ ‍

Across 2022 and 2023, I worked on McDonald’s Coast to Coast Monopoly, a national promotion spanning packaging, digital gameplay, app-based interactions, and retail touchpoints. In 2023, the program expanded with Double Play, giving guests an additional in-app chance to play using codes from eligible menu items.

2022 Performance: 2.6 Million Visitors, 13% YoY Growth, 11 Million Code Entries, 5% YoY Code Entry Growth.

MY ROLE: Art Director; Look & Feel Development, Packaging Design & Illustration, Digital App Experience