McDonald’s Monopoly
Double Play
Promotion and Activation In 2023, Coast to Coast Monopoly continued to be one of McDonald’s strongest marketing promotions, consistently delivering significant sales and guest counts. As a special twist that year, Coast to Coast Monopoly also gave users more chances to win with its extra play opportunity, Double Play. Along with receiving your game piece from a select McDonald's item, you could use that game piece for an extra play on the McDonald's app for an additional chance to win from a pool of millions of prizes. MY ROLE: Art Director; Look & Feel Development, Packaging Design & Illustration, Digital App Experience
CREDITS: VP Creative Director: Joe Kwon VP, Production Services: Jim Gard Associate Creative Directors: Ryan Dempski & Sarah Davis Copywriter: Alyssa Ceballos Senior Director, Delivery: Stephanie Barbieri Account Executive: Danielle Salazar Associate Account Executive: Kendrick Hagwood Senior Strategist: Grace Kennedy Associate Strategist: Carina Collins Senior Director, Brand Partnerships: Nanci Davidson Senior Digital Producer: Robert Jackson Digital Producer: Allison Bellanger Dev/Software Consultant: Alan Klein Production Supervisor: Jana McCartney Lead Production Supervisor: Meg Myers NA Studio Manager: Scott Doane Senior Director, Compliance: Pennee Milazzo AGENCY: tms